At a time when Chrysler’s lineup is down to just two models and its brand identity feels like it’s stuck in neutral, the automaker has thrown a curveball. At the Overland Expo Mountain West in Colorado, Chrysler unveiled the Grizzly Peak—a rugged, off-road-ready camper concept built from its Pacifica minivan. Yes, a minivan. And not just any minivan, but America’s best-selling one, now reimagined for dirt roads, stargazing, and weekend escapes.

Chrysler’s Grizzly Peak camper concept hints at a refreshed Pacifica and a potential new crossover in the works. (Image: Stellantis North America)


This isn’t the kind of vehicle you’d expect to see parked next to lifted Jeeps and burly Rams at an overlanding show. Chrysler, after all, isn’t exactly a household name in the adventure vehicle world. But that’s what makes the Grizzly Peak so intriguing. It’s a bold, almost rebellious move from a brand that’s been quietly fading into the background of the Stellantis portfolio.

The Grizzly Peak stands out among traditional overlanding vehicles, signaling Chrysler’s unexpected entry into the adventure space. (Image: Stellantis North America)


The Grizzly Peak starts with an all-wheel-drive Pacifica and transforms it into something far more trail-capable. Think 31-inch BFGoodrich KO2 all-terrain tires, a 2.75-inch front suspension lift, and a roof rack loaded with off-road essentials like traction boards and a spare wheel. There’s even an ARB awning for shade and a set of TYRI lights to cut through the darkness when the pavement ends.

A roof rack equipped with recovery gear, spare tire, and an ARB awning transforms the Pacifica into an overlanding-ready rig. (Image: Stellantis North America)


Inside, the transformation is more subtle but still purposeful. Chrysler removed the third-row seats and laid down custom floor panels to extend the cargo area. Toss in a couple of sleeping bags, and you’ve got a minimalist two-person camper. It’s not a full-blown RV—there’s no kitchen or pop-up roof—but it’s enough for spontaneous road trips and unplugged weekends. A 115V outlet in the rear lets you charge gear or run small appliances, and branded Mopar totes keep your essentials organized.

The concept’s rear cargo area includes a 115V outlet and branded Mopar storage totes for road trip essentials. (Image: Stellantis North America)


Why does this matter now? Because it signals that Chrysler isn’t done yet. The Grizzly Peak isn’t just a quirky one-off—it’s a teaser for what’s next. Stellantis has hinted that this concept previews a refreshed Pacifica and an all-new crossover model. In a market where consumers are craving vehicles that blend utility with personality, Chrysler might be carving out a new niche.

Inside the Grizzly Peak, Chrysler removed the third-row seats to create a flat cargo area for sleeping and storage. (Image: Stellantis North America)


And it’s not just about one van. The Grizzly Peak arrives amid a broader push by Stellantis to reenergize its brands. From Jeep’s expanded Badge of Honor program to Dodge’s electric muscle car accolades and even a $4 million investment in Detroit’s Southeastern High School for technical education, the company is signaling a commitment to innovation, performance, and community impact.

So while the Grizzly Peak may not be hitting dealerships anytime soon, it’s a reminder that even legacy brands can surprise us. It’s a wink to the weekend warriors, the soccer parents with a wild side, and anyone who’s ever dreamed of turning their daily driver into a dirt-road escape pod.

Keep an eye on Chrysler. If the Grizzly Peak is any indication, the brand might just be gearing up for a comeback—one trailhead at a time.

Source: Stellantis