A chair that hides your laundry behind its backrest — that’s the idea Simone Giertz put on Kickstarter, and it’s already turning heads.


Open question: Will hiding laundry in plain sight change how we treat “half‑dirty” clothes? Credit: New Atlas

Most of us know the ritual: you come home, peel off a shirt you’ve worn once, and drape it over a chair. It’s not dirty enough for the wash, not clean enough for the closet. The pile grows until the chair disappears. Giertz, the Swedish inventor who first went viral as the “Queen of Shitty Robots,” decided to redesign the chair itself to solve the problem.

Quiet tension: It looks like a chair, but $1,100 says it’s storage too. Credit: New Atlas


Her Laundry Chair looks ordinary at first glance, but a rotating rail wraps around the backrest. Instead of stacking clothes into a heap, you hang them neatly along the rail. A ball-bearing Lazy Susan mechanism lets you spin the rail, tuck the clothes out of sight, and still sit comfortably. It holds at least ten items — enough to keep a week’s worth of “half-dirty” shirts from collapsing into chaos.

The dimensions are precise: 93.2 by 92.4 by 93.2 centimeters, weighing 20 kilograms. The frame is hardwood, the cover removable cotton corduroy. It ships flat-packed, with straightforward assembly promised. The first production run comes in green, though Giertz plans to let backers vote on a second color.

Unseen fact: The rail spins on ball bearings, hiding ten shirts behind the backrest. Credit: New Atlas


Price is where the design shifts from clever hack to luxury. Early backers pay $879; retail will be $1,100. For that, you’re buying not just a chair but a hybrid piece of furniture — seating and storage in one. Giertz has a track record of turning playful ideas into functional products. Her foldable hanger and digital wall calendar both launched successfully on Kickstarter. The Laundry Chair continues that trajectory, balancing humor with utility.

Her career began with robots that were intentionally bad at their jobs: a wake-up machine that slapped you, a breakfast machine that spilled food. Millions watched her videos because they were absurd. But she pivoted when the joke wore thin, channeling her engineering skills into household products that solve everyday annoyances. The Laundry Chair is the clearest example yet of that shift.



Kickstarter backers are funding production now, with shipping slated for November. That timeline matters: furniture manufacturing is notoriously slow, and Giertz is promising delivery within months. If she hits it, the chair could arrive just in time for winter, when laundry piles tend to grow faster.

The design also touches on sustainability. Washing clothes too often wears them out faster. Leaving them to air on a chair extends their life. By formalizing that habit into furniture, Giertz is reframing what looks like clutter as a practical system. It’s not just tidiness; it’s a way to reduce waste.

Whether the market embraces a $1,100 laundry chair is another question. But Giertz has built a community that values her mix of humor and engineering. For them, the price is part of the statement: this is not a gag, it’s a real product.

And that’s the most striking part. A chair that hides your laundry isn’t just a clever Kickstarter pitch. It’s a reminder that the line between joke and invention is thinner than it looks — and sometimes, the punchline becomes the product.

Sources: New Atlas, Kickstarter