Lamborghini has officially shelved its ambitious all-electric supercar project, the Lanzador, just three years after unveiling the striking concept. 

The Lanzador’s cancellation highlights the challenge of balancing innovation with tradition.



Originally revealed in 2023 as a futuristic “Ultra GT,” the Lanzador was intended to blend Lamborghini’s aggressive styling with cutting-edge EV technology, including dual motors, active aerodynamics, and sustainable interior materials. 

Production had been slated for 2028, but the plan was quietly abandoned late last year.

According to Lamborghini CEO Stephan Winkelmann, the decision followed more than a year of internal debate, customer engagement, and market analysis. 

The conclusion was clear: demand for fully electric supercars in Lamborghini’s target market remains “close to zero.” 

Buyers in this segment, he explained, expect the visceral sound and emotional connection of a combustion engine—something current EVs struggle to replicate. 

Developing a full EV platform would have required massive investment.  


While the Lanzador promised versatility with high ground clearance and daily-driver practicality, it lacked the sensory drama that defines Lamborghini’s brand.

The move also reflects broader industry caution. Developing a full EV platform would have required significant investment, including expanding Lamborghini’s Sant’Agata Bolognese factory and workforce. 

Winkelmann described such a commitment as financially irresponsible given the lack of customer readiness. 

Instead, Lamborghini is doubling down on plug-in hybrids (PHEVs), which combine electric motors for acceleration with traditional engines for performance and sound.

Instead, Lamborghini is focusing on plug-in hybrids like the Revuelto and Urus.  


Current models such as the Urus SUV, Temerario, and Revuelto embody this strategy, offering electrified enhancements without abandoning the brand’s signature character.

While rivals like Rimac and Yangwang have demonstrated the thrilling potential of pure electric supercars, Lamborghini’s decision underscores the complexity of balancing innovation with customer expectations. 

For now, the company sees hybrids as the most practical path forward, keeping the door open for full electrification when the market—and its enthusiasts—are ready.

Source: New Atlas